Blog Action Day - What Are You Thirsty For?

Tomorrow, on October 15th, it's Blog Action Day - and thousands of bloggers are uniting to discuss one thing: Water. Our goal? To rally people to the cause, in a single day, to raise awareness, action and funds to help get safe water to the underprivileged and under served people.

Nearly 1 Billion people do not have safe water to drink? In fact, every day 42,000 people die for lack of safe drinking water - and 38,000 of those are children. In many countries, the scarcity and quality of water is a life or death issue. Water is a vital resource that is the cause of wars, strife and conflict that take many lives.

That might seem foreign to us here in the USA, where for the most part, we seem to have plenty of clean water. In the name of "healthy" and "convenient" we consume, on average, 200 bottles of water per year, per person. 86% of those bottles are never recycled. The 14% that are, require the consumption of 17 million barrels of oil per year to re-purpose. Imagine the funds spent on bottled water alone could do to support clean water projects all over the globe!

My point is this: It's time to get thirsty for the right things.   Every one of us can afford to take some kind of action in the name of responsible stewardship. At a minimum, we can all make a difference in the areas of water conservation and follow the conscience we all to often ignore. We can do so much more together to support the delivery of clean drinking water to people around the globe.

I am happy to say I've teamed with my co-authors on the book Age of Conversation 3 to donate 100% of the proceeds from our book to Charity: Water. The Age of Conversation examines how the global marketing landscape is changing. The book features articles from over 300 of the world’s leading marketers, writers, thinkers and creative innovators and is rich with information on a variety of complex topics faced by business people in all walks of life.  We're proud of the book, and delighted to supporting charity: water and the great work they do.  Here's more about it:

Together with and the community of bloggers participating in Blog Action Day, we are encourage you to ask what you can do to make a difference, today. Here are a few ideas:
  1. Spread the word at home, work, school & online.
  2. Visit the Blog Action Day site help with fund raising and even sign or start new positions to support a charity supporting water related projects.
  3. Tell your friends about Age of Conversation and help get the word out.
  4. Purchase "Age of Conversation 3" knowing your funds are going directly to charity. It's available in hard cover, paper back and for the Kindle.
  5. Participate in our "BUM RUSH" for Age of Conversation( Valeria Maltoni explains that here) to drive book sales and $$$ to charity: water
  6. Donate to a water related charity of your own
Finally, if you're a blogger, participating in blog action day is easy. All you have to do is register on the Blog Action Day website and write a related blog post on the 15th. The site includes a list of helpful facts and water related topics you can write about, to get those juices flowing.   Whatever you write -- do it from the heart! And if you're a fan of AOC3, consider mentioning it!

Beautiful things happen when beautiful people come together. Please join me and make your mark, as you feel led.  I'll share more of my family's personal involvement with water charities tomorrow. ;-)


Anonymous said...

This is Awesome! Charity:water is such a cool organization, too. The book sounds really interesting as well.

Unknown said...

Thanks Elisa. Your sister's charity is also close to my heart. I may want to interview her for a post sometime!

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I’m Leigh Durst, a 20 year veteran in business, operations, customer strategy, ecommerce, digital & social media and marketing. Simply put, I’m a strategist that helps companies (start-up to blue chip) achieve business shift, create more compelling online and offline experiences. I also write, speak and teach about experience design and next-generation business. I’m a futurist, visionary, strategist, doer and connector with a passion for people and helping others. When I’m not on the road, you’ll find me in the San Francisco bay area, working, beaching it and hanging out with my family and dog.


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