Marketing Profs B2B Forum - Follow Up & Slides!

I'm home from the Marketing Profs B2B Forum in Boston.  I have to say, I love the Marketing Profs conferences.  After speaking, writing and teaching for them since 2006, the team feels a bit like virtual family to me.They keep it real, bring in fresh, smart speakers, focus on providing real value targeted to their audience.  The value the broad array of attendees get is real and tangible.  They treat their speakers well and keep things relaxed.  So, kudos for a job well done, guys.

I met so many great folks there and was happy spending time with friends Ann Handley Mack Collier, Christina "CK" Kerley, CB Whittemore, and new friends Laurie Kingsman from Ritchie Brothers Auctions, Kate Putnam from Package Machinery Company,  Micheal Brenner from SAP,  Sam Fiorella and Brandi McCallum from Sensei Marketing, Mika Lofton, Katie Clark, Bob Knorpp  and many others.  I'm so fried right now I can't possibly list everyone.  So I will probably edit and add more people to this post later!

Gotta say, though -- one of the big highlights of the conference for me was meeting Nancy Duarte, author of "Slideology and her new book "Resonate."  Nancy is a brilliant communicator, an inspiring author and a darned nice person.  I cannot say enough about her but sufficed to say, I'm enough of a fangirl - to stick my feet in my mouth in front of her when trying to be witty. (Fortunately, she's very gracious, too.)  I bought her new book -- and I took time to read a bunch of it on the way home. It's smart and inspiring -- and ANYONE that wants to be a better communicator should read it.

The Workshop I ran at the B2B Forum was full of smart, motivated people and I was honored they attended.  Again, we did a real-time session reviewing the digital media footprints of 2 brands, distilling down some ideas for fostering a better experience within and across those digital and social properties.  We spent about 30 minutes on each brand.

I want to thank Ritchie Brothers Auctions (Global leader in Auctioneering with $3.3 BILLION in revenue) and Package Machinery Company (Machinery Leader for Consumer Packaged Goods Industry) for putting themselves in the hot seat.  The feedback from everyone was very positive and I earnestly do hope I provided the brands and the session attendees with some valuable insights.  Here are the slides:

Note: the wireframes that were provided weren't design recommendations but a visual "AFTER" idea to get the brands thinking about what could be -- what treatments might change on a few screens.

While it was a smaller crowd, I had a 35% rate of request for services from this session.  So the ROI of this gig was terrific.

Got thoughts, insights? Did you attend?  Would love your comments!


Mack Collier said...

Leigh it was great to see you again! And thanks so much for including your slides as I was doing one-on-ones then and missed your session!

And I agree about all the amazing people at B2B Forum, it was a big reason why it was so great!

Leigh Durst said...

Thanks, Mack. It is always so nice connecting and sharing ideas, and to see your smiling face. :-D Hope to see you again soon!

Mika Lofton said...

You're amazing Leigh! Your visuals are always engaging, entertaining and inspiring. I'm so glad to have met you and look forward to staying in touch. (And, your son is a gorgeous little miracle!)

Your sister in changing the world! (I'm all over Nancy Duarte's book/philosophy too -- you would think she paid me the way I've been evangelizing!)

Leigh Durst said...

@Mika it was ALSO a pleasure meeting a fellow excellence junkie like yourself. :-D You also have a beautiful family!

People like Nancy are helping people find their voice, tell their stories and go out and be world changers. I hope to be one of those people too!

So... onward! :-)

- L

Kate said...

Ah, my favorite artiste! Thanks so much for the kind shout-out! I'm right there with you on being a Nancy Duarte fangirl - I'm engrossed in the book right now.

Keep your stunning visuals and creative flair coming - the world needs them!

C. B. Whittemore said...

Leigh, what a treat seeing you!

I wish I had been able to sit in on your entire session, but I got enough of a taste that I can hear you as I go through your slides.

Thanks for this fantastic recap; I'm still working on mine...


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I’m Leigh Durst, a 20 year veteran in business, operations, customer strategy, ecommerce, digital & social media and marketing. Simply put, I’m a strategist that helps companies (start-up to blue chip) achieve business shift, create more compelling online and offline experiences. I also write, speak and teach about experience design and next-generation business. I’m a futurist, visionary, strategist, doer and connector with a passion for people and helping others. When I’m not on the road, you’ll find me in the San Francisco bay area, working, beaching it and hanging out with my family and dog.


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