Digital Makeover at Marketing Profs B2B Forum in Boston

I'm currently attending and speaking at the Marketing Profs B2B Digital Forum in Boston.  It's great to hook up with some old friends and colleagues and meet other friends face-to-face that I haven't had the pleasure of meeting with yet.   The session I'm doing is a Digital Media Makeover Session - a 75 minute live workshop looking at the comprehensive web, blog, Facebook, twitter, linked in, Wiki (and more) presences of two very different brands. It should be fun and we have a lot to cover.

So far, I sat in two great sessions.  The first, Enterprise Social Media with David Thomas and Mike Barlow raised some great issues individuals in B2B enterprise face when trying to embrace, execute and coordinate social media-driven activities.  I loved Christina Kerley's session on Mobile.  CK is a fount of knowledge and a fireball of energy that lights up a room.  I'm sitting here next to Paul Gillin (Doh!) and realized that my session runs concurrently with his and several other great ones!  Do you think it'd be terrible to hang up a sign outside the door that says "FREE BEER?"  I mean, no pressure or anything.

For the swarthy, motivated folks that show up, I'll be reviewing the digital media footprints of two brands in real time during my session.  The goal is to provide some customer-centric feedback that will help guide them as they take their presence to the next level, from streamlining specific paths to increase conversions and results or improving execution within digital properties like the Web, Blog, Facebook, Twitter, etc.  The good news is, for those that made the hard choice to see someone else over me -- any conference attendees that miss our session can re-stream it on the Marketing Profs site here.  ;-)

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LEIGH DURST

LEIGH DURST
I’m Leigh Durst, a 20 year veteran in business, operations, customer strategy, ecommerce, digital & social media and marketing. Simply put, I’m a strategist that helps companies (start-up to blue chip) achieve business shift, create more compelling online and offline experiences. I also write, speak and teach about experience design and next-generation business. I’m a futurist, visionary, strategist, doer and connector with a passion for people and helping others. When I’m not on the road, you’ll find me in the San Francisco bay area, working, beaching it and hanging out with my family and dog.

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