Intel's Social Media Guidelines - Two Thumbs Up

Giving a friendly hat tip to my twitter pal, @asfaq for pointing out to me tonight that Intel has a publicly available Social Media policy.
This is quite a contrast to other companies, like Johnson and Johnson, who doesn't yet have a publicly available policy, or set of social media guidelines or policies for their business. However, to be fair, it's harder for any company in pharmaceuticals to publish anything publicly - or to engage in social media due to heavy government regulation and HIPAA.
But I digress. Intel's guidelines are a breath of fresh air!
At a time when so many people are free to point out what companies are doing WRONG in social media, Intel's approach is a great example of doing things right. The policy is really well written and goes beyond what might be considered a "POLICY" document. It's a useful guide on how to engage appropriately in social media to drive success. It's proactive, consultative, helpful and educates people about their responsibility when engaging in social media. They've even got a special email address set up for individuals who have questions.
You can check it out for yourself here.
This is quite a contrast to other companies, like Johnson and Johnson, who doesn't yet have a publicly available policy, or set of social media guidelines or policies for their business. However, to be fair, it's harder for any company in pharmaceuticals to publish anything publicly - or to engage in social media due to heavy government regulation and HIPAA.
But I digress. Intel's guidelines are a breath of fresh air!
At a time when so many people are free to point out what companies are doing WRONG in social media, Intel's approach is a great example of doing things right. The policy is really well written and goes beyond what might be considered a "POLICY" document. It's a useful guide on how to engage appropriately in social media to drive success. It's proactive, consultative, helpful and educates people about their responsibility when engaging in social media. They've even got a special email address set up for individuals who have questions.
You can check it out for yourself here.

Subscribe to:
Post Comments (Atom)
FAVORITES
- On Trust & Influence
- Don't be Social Media Sharkbait
- The Social Media Engagement Continuum
- 10 Tips for Twitter Unmarketing
- Five Experience Funamentals
- Experience & Branding: The Three Word Rule
- Get Some Experience Healing!
- Discovering Customer Experience Pitfalls
- Not My Job: The CX Enemy
- Shoe Carnival: Watch Out for Carnies!
- Bathroom Usability
RECENT COMMENTS
SEARCH
LEIGH DURST

I’m Leigh Durst, a 20 year veteran in business, operations, customer strategy, ecommerce, digital & social media and marketing. Simply put, I’m a strategist that helps companies (start-up to blue chip) achieve business shift, create more compelling online and offline experiences. I also write, speak and teach about experience design and next-generation business. I’m a futurist, visionary, strategist, doer and connector with a passion for people and helping others. When I’m not on the road, you’ll find me in the San Francisco bay area, working, beaching it and hanging out with my family and dog.
Labels
Best Practices
CX
Community
Content
Copy writing
Customer Experience Leaders
Customer Relationship Management
Defining Customer Experience Management
Ethics
Group Think
Harassment
Innovation
Plagiarism
Plurk
RESOURCES
Social Media
Social Media Expert
Twitter
UX
Web 2.0
Web Strategy
advertising
air travel
bank experience
bathrooms
branding
brick and mortar retail
charlene li
cottonelle
customer centricity
customer experience
customer experience files
customer experience management
customer experience pitfalls
customer experience; innovation;
customer research
economy
experience best practices
experience file
experience pitfalls
good customer experience
infrastructure
life
marketing
marketng
motherhood
old navy
personal
privacy
reinvention
restaurant experience
retail experience
security
social networking
starbucks
stuck
target
toilet paper
trust agents
trust continuum
usability best practices
user experience
user experience
word-of-mouth
0 comments:
Post a Comment