Best Buy: Empowering the Organization Through Social Media

I've been writing for a few years about Best Buy and their successful attempts to become more customer centric. Here are two very insightful videos courtesy of Peter Hirshberg's Vimeo Channel. The first is Peter's interview with CEO Brand Anderson at Google's Zeitgiest on Best Buy's use of social media to empower the organization. The second is a video showcasing The Company as Wiki from Best Buy. All in all - Best Buy is an outstanding case study! Enjoy!


From peter hirshberg.

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From peter hirshberg.

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I have it on very solid authority that Best Buy will soon be launching a customer listening / co-creation site that provides them with greater access to voice of the customer. Stay tuned for more great stuff!

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LEIGH DURST

LEIGH DURST
I’m Leigh Durst, a 20 year veteran in business, operations, customer strategy, ecommerce, digital & social media and marketing. Simply put, I’m a strategist that helps companies (start-up to blue chip) achieve business shift, create more compelling online and offline experiences. I also write, speak and teach about experience design and next-generation business. I’m a futurist, visionary, strategist, doer and connector with a passion for people and helping others. When I’m not on the road, you’ll find me in the San Francisco bay area, working, beaching it and hanging out with my family and dog.

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