4:17 PM Edit Post
As we experimented with kiosks, ITV, CDI/CDRom and PDA trials -- we saw something brewing that we thought would produce some really ncie waves. So, we grabbed our boards and paddled out to catch the Internet Wave.
As I progressed in on in my career, I rode a number of other waves in the .com boom, serving blue chips and startups riding the digital marketplaces, B2C, B2B and B2E portals, "virtual communities" and other waves. One day, it was all about "community." The next day, it was all about online marketing or advertising. The day after that it was about search and SEO ... But it was all about waves and ripples -- ripples and waves.
2. WAVES AND RIPPLES ARE NOTHING NEW
2. WAVES AND RIPPLES ARE NOTHING NEW
While the tide may have shifted a bit -- we're still in the same water, we're still riding waves and trying to describe the experience with new words. Today, we find ourselves in the waters of Web 2.0, Social Media, Cloud Computing the "Social Enterprise" the "Conversation Age" which looks toward the "Next-Generation Web" or (heaven help me for using this horrid term) "Web 3.0". The only difference is we've matured, along with technology - and there are more of us paddling around in the surf.
3. WITH THE WAVES AND THE BAIT, COME THE SHARKS.
If you're in the water, you might start to encounter few various breeds of shark :
- The One Trick Wonder is all show and no substance, claiming broad expertise but proving to be narrow and limited
- The Outright Liar is crafty and deceptive. He lacks the practical experience and knowledge to teach you what you don't already know and will cost you plenty until you figure this out
- The Lifetime Consultant who has never owned or managed a business - yet claims to know yours and how to fix it
- The Schmooze Puppy is handsome, fascinating and fun - and will selll you tricky projects that are equally pretty -- but also costly, time consuming, expensive and which provide limited ROI
- The "Strategerist" cannot build or execute but knows how to create great looking power point documents with broad, sweeping goals. Typically attacks and retreats
- The Builder who likes to build stuff -- that may not work with other "stuff" or in concert with a strategy
- The Delegator can't build anything or deliver anything, but can talk a good game and "knows people"
- The Glossy Analyst makes way more money than you do -- by asking you questions and writing about your success
- The Mental Mentor is highly esteemed -- in his/her own mind. This hype driven expert creates other experts, through paid seminars, webinars, extended courses and certification in just "x" days for "x" dollars.
- The Career Acrobat has taken Mental Mentor's course and has shifted careers to focus on (pick a topic above) and is now an expert and authority in all things
(Amazing photo (C) Copyright Kurt Jones 2003. And yes, I know it's a dolphin! Check out his site at http://www.kurtjones.com/)
Labels: Companies, digital media; SMB, digital media; twitter; facebook; blogging; social networking;, snake oil, Social Media
- ► 2010 (26)
- ▼ December (2)
- ► 2008 (33)
- ► 2006 (35)
- On Trust & Influence
- Don't be Social Media Sharkbait
- The Social Media Engagement Continuum
- 10 Tips for Twitter Unmarketing
- Five Experience Funamentals
- Experience & Branding: The Three Word Rule
- Get Some Experience Healing!
- Discovering Customer Experience Pitfalls
- Not My Job: The CX Enemy
- Shoe Carnival: Watch Out for Carnies!
- Bathroom Usability
advertising air travel bank experience bathrooms Best Practices branding brick and mortar retail charlene li Community Content Copy writing cottonelle customer centricity customer experience customer experience files Customer Experience Leaders customer experience management customer experience pitfalls customer experience; innovation; Customer Relationship Management customer research CX Defining Customer Experience Management economy Ethics experience best practices experience file experience pitfalls good customer experience Group Think Harassment infrastructure Innovation life marketing marketng motherhood old navy personal Plagiarism Plurk privacy reinvention RESOURCES restaurant experience retail experience security Social Media Social Media Expert social networking starbucks stuck target toilet paper trust agents trust continuum Twitter usability best practices user experience user experience UX Web 2.0 Web Strategy word-of-mouth