Feng with my Fries

Guess where I am: Here's a hint. It's a restaurant you have probably visited at least once in your life.

I walk in to the sound of water running down glass panels. There is a sculpture of a crane on one side - a coi fish on the other. The room is light and airy with colors in earth tones and accents of red. Bamboo plants grace the scene. I am intrigued by textured walls patterned to resemble the ocean and the asymmetrical tiling. The seating is leather and lounge like. It's comfortable and very Zen.

If you guessed a sushi restaurant, sorry! Thank you for playing.

Nope, believe it or not, I'm in McDonald's in Hacienda Heights, California. Just one of several restaurants in the chain who are rethinking brick and mortar experience and putting the Chinese art of Feng Shui in practice. You can read about this here.

I am a big supporter of brand reinvention...and this is an interesting twist on the Mc Donald's I grew up with. I can't wait to see how this plays out over time.

I understand they've even adjusted door placement to block out evil spirits! Nevertheless, I can't help but wonder what magic they may be doing to block the artery clogging fat and cholesterol found in their food? Alas, until this happens, McDonald's will be unable to lure me as a customer.

In the day of third-place thinking... it will be interesting to see how this drives increased revenue in the future - and whether this trend continues.

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LEIGH DURST

LEIGH DURST
I’m Leigh Durst, a 20 year veteran in business, operations, customer strategy, ecommerce, digital & social media and marketing. Simply put, I’m a strategist that helps companies (start-up to blue chip) achieve business shift, create more compelling online and offline experiences. I also write, speak and teach about experience design and next-generation business. I’m a futurist, visionary, strategist, doer and connector with a passion for people and helping others. When I’m not on the road, you’ll find me in the San Francisco bay area, working, beaching it and hanging out with my family and dog.

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