My brain is full of posts. However, it seems the longest distance these days is between my head and the keyboard.

For the past few months, I've been very heads down managing the strategy for a portal integration project for a B2B company in the high tech space. It's a complex company, with a complex audience and complex products.... and untangling that all to create something simple has been the challenge for our team.

So that's why I just haven't been able to extricate myself long enough to post, or read much. Amazing how easy it is to fall behind.

Last month, however, at the request of my friend Kelly Goto, I did take the time to pen one article she asked me for. The article is a personal story that runs parallel to Kelly's new gotoreport issue dedicated to the topic of becoming "UNSTUCK". The series primarily focuses on companies making the transition from Web 1.0 to 2.0.

Recently, Kelly and I played a good amount of "brain tennis" on the "STUCK" issue. As we chatted, we continue to marvel at how "STUCK" most companies -- or most individuals truly are. It happens to us, too. Whether we get mired in old legacy systems while moving to Web 2.0, or stuck in a culture that can't effectively innovate, implementing new models for customer-centric commerce.... or loosing ourselves to create a new, satisfying professional or personal lives...lots of us live stuck.

The article in this month's gotoreport is my personal story of becoming unstuck. Rather than post it here, I thought I'd link you over . While you're there, check out the other terrific articles on Web Usability, Design, and moving into a Web 2.0 development environment.


Anonymous said...
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Anonymous said...

I just wanted to send a quick note to tell you how much I enjoyed reading your article, "Unstuck" on the site. I especially liked what you discovered about fulfilling your God-intended purpose in life and what a difference it makes knowing that you're doing what you were created to do! Jeremiah 29:11 says, "For I know the plans I have for you," declares the LORD, "plans to prosper you and not to harm you, plans to give you hope and a future.”

I admire that you took that necessary first step of faith--and just look what happened! I think about my brother, Mike, who has a highly demanding, stressful job where he works long, hard hours. Two weeks ago he had a heart attack and ended up having double-bypass surgery. I pray that he, too, will have the faith necessary to make a change. Though easier said than done, I know that God is bigger than any of our circumstances or any obstacles that confront us.

Thank you for sharing your story. I know it will have a positive impact on many.

- DC

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I’m Leigh Durst, a 20 year veteran in business, operations, customer strategy, ecommerce, digital & social media and marketing. Simply put, I’m a strategist that helps companies (start-up to blue chip) achieve business shift, create more compelling online and offline experiences. I also write, speak and teach about experience design and next-generation business. I’m a futurist, visionary, strategist, doer and connector with a passion for people and helping others. When I’m not on the road, you’ll find me in the San Francisco bay area, working, beaching it and hanging out with my family and dog.


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