Marketing Profs: Finders Keepers Review

I just got back - well actually I got back Sunday but am just catching up now - from speaking at the Marketing Prof's Finder's Keepers 2006 Executive Retreat I spoke for a little over an hour and a half (all of it was sanctioned time!) on the subject of customer experience. I also provided several real life examples from companies like Best Buy, Jet Blue, Medtronic, Converse and other companies.

Now, Marketing Profs retreats are not like your average conference... First, this one was set in sunny Santa Barbara in an enchanting Bed and Breakfast with very cushy beds and deep soaking tubs. Second, the signature authors who spoke at the conference (Subject: finding prospects; keeping customers) stuck around for the entire two days to mingle with folks like you, giving free advice, listening hard and even learning a thing or two. Third, there were no vendors!!!

All tolled, there was an illuminating mix of companies at the conference, which ranged from large, high tech companies to small and mid-sized businesses. Here are some of the quotes I heard from the attendees:
"This is like the Bill Maher of Marketing Conferences. Lots of crossfire from the experts and great insight."

"I've been to 'em all - Marketing Sherpa, DMA, you name it. I've learned more in the first four hours of this conference than all of them combined."

"Excellent. I was impressed with the high quality speakers. I'd come again next year, for sure."
If you missed out, I hope you'll look through the archives to find great insight from our speakers, like William Arruda (the smiling, world traveler) on Branding, Jonathan Kranz (looks like a kid - wise like an old guy) on copy writing; Jim Lenskold (way smart numbers guy with the skinny on Marketing ROI ), Jill Griffin (a southern belle with great customer loyalty chops) and many others.

It wasn't just the attendees that had a good time. We authors enjoyed meeting the Marketing Profs staff - who are (honestly) all fun, impressive, intelligent people who bring the "A" game, as well as the readers of the Marketing Profs web site. If you missed out, we hope you'll consider attending the next retreat - and I certainly hope to be there again!





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I’m Leigh Durst, a 20 year veteran in business, operations, customer strategy, ecommerce, digital & social media and marketing. Simply put, I’m a strategist that helps companies (start-up to blue chip) achieve business shift, create more compelling online and offline experiences. I also write, speak and teach about experience design and next-generation business. I’m a futurist, visionary, strategist, doer and connector with a passion for people and helping others. When I’m not on the road, you’ll find me in the San Francisco bay area, working, beaching it and hanging out with my family and dog.


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