Experience Healing on Marketing Profs

There are lots of folks "preaching" about good customer experience - but making it happen is a tall order. About a month ago, I wrote a piece that called attention to the need for individuals who can work in a "healing" capacity with today's companies to make them more customer centric, and able to create and manage positive customer experiences.

Well, the article seems to have struck a chord with a few people. I've gotten some good mail about it. This week, the piece ran on the Marketing Profs website. Please feel free to read it and send me your feedback. ;-)

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LEIGH DURST

LEIGH DURST
I’m Leigh Durst, a 20 year veteran in business, operations, customer strategy, ecommerce, digital & social media and marketing. Simply put, I’m a strategist that helps companies (start-up to blue chip) achieve business shift, create more compelling online and offline experiences. I also write, speak and teach about experience design and next-generation business. I’m a futurist, visionary, strategist, doer and connector with a passion for people and helping others. When I’m not on the road, you’ll find me in the San Francisco bay area, working, beaching it and hanging out with my family and dog.

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Age of Conversation 3 - Get yours now in hardcover, paperback and for the Kindle.

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Web Redesign: Workflow that Works