Dear Sony - A Break Up Letter
10:13 PM
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Dear Sony,
I recently purchased my fourth Sony Vaio - a custom FW390. It cost over $2200.00 by the time I upgraded to 80 gigs of RAM, a high speed processor, advanced graphics card and other features.
I thought you were a smart move. We had already dated for five years - and you were my fourth Vaio. You were sleek, handsome and you had a battery that could last a lifetime. And sure, maybe we weren't the ideal fit -- but a Mac with similar configuration would have been about $4,000. You were slim but powerful, reliable and a great traveling companion.
But then, you betrayed me. You made yourself over into a dysfunctional mess. Your new design proving to be an inconvenient, non-ergonomic nightmare of cables and irritation.
- All USB and audio ports are located at the front right of the machine, interfering with the opening/closing of the Blu Ray disc in back, as well as my mouse..
- This thing is designed so there are cables shooting out of both sides of the computer - which also takes up valuable workspace (Video cable is in the front third left of the computer? Duh.)
- The control buttons on the screen are about 1/8 inch thick and wide - with counterintuitive labeling - they are hard to distinguish and impossible to read.
- My energy saving LED display already has an artifact in it - squiggly red line
- NO DOCKING STATION available - so I have to halfway shut my screen to use my 25 inch monitor.
I did write Sony Style on Twitter to provide some helpful feedback -- and got no response. I put my feedback in a customer satisfaction survey also and heard nothing back. Perhaps an acknowledgement of the problem, a little sympathy, apology - proactive response would have kept me around for one more chance.
...but it occurs to me that your lack of response only underscores what I feared: that you really don't care about me after all!
I feel a little silly, Sony. I mean, I write about brands and customer experience for a living. I wanted to love you -- I wanted to be your friend. But it dawns on me now that if you really cared, not only would you respond to my complaints -- you wouldn't have shown such disregard for the user when you designed this machine.
So, after more than a decade of being your friend, I am breaking up with you.
I've met someone new -- we dated several years ago -- and he knows how to deliver. His name is Mac and suspect we will be very happy together. I realize you're under warranty.
You might feel bad -- and you should. It's not me -- it's about you! You shouldn't have taken me for granted -- especially in a down economy when every customer counts. But cheer up. Maybe you will find someone else, just as hopeful and clueless as I was. I hope she reads this letter.
Good luck,
Leigh
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