Taking Word of Mouth Too Far

In case you missed it, there's a lot of talk about the embarrassing outage of Whole Foods CEO, John Mackey, covertly posting on web and investment blogs. Fellow contributor, David Reich opens the door for some good commentary on the subject here.

As a Whole Foods fan, I'm just disappointed. As Ann Handley points out in her comments, you'd think a company that promotes the idea of "real" food would have executives that are equally "real." As experience evangelist, I promote the idea that great brands can stand on their own. Beyond the legal ramifications of this... I wonder if we'll begin now to uncover other trends like in companies we know and love?

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LEIGH DURST

LEIGH DURST
I’m Leigh Durst, a 20 year veteran in business, operations, customer strategy, ecommerce, digital & social media and marketing. Simply put, I’m a strategist that helps companies (start-up to blue chip) achieve business shift, create more compelling online and offline experiences. I also write, speak and teach about experience design and next-generation business. I’m a futurist, visionary, strategist, doer and connector with a passion for people and helping others. When I’m not on the road, you’ll find me in the San Francisco bay area, working, beaching it and hanging out with my family and dog.

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