In case you missed it, there's a lot of talk about the embarrassing outage of Whole Foods CEO, John Mackey, covertly posting on web and investment blogs. Fellow contributor, David Reich opens the door for some good commentary on the subject here.

As a Whole Foods fan, I'm just disappointed. As Ann Handley points out in her comments, you'd think a company that promotes the idea of "real" food would have executives that are equally "real." As experience evangelist, I promote the idea that great brands can stand on their own. Beyond the legal ramifications of this... I wonder if we'll begin now to uncover other trends like in companies we know and love?